BUILD A ROCKET Wins Bronze Effie for Uber Eats 'Ultimate Food Team Challenge'

With a bronze Effie now in hand for Uber Eats Germany’s 'Ultimate Food Team Challenge,' BUILD A ROCKET continues to set the standard for how brands can authentically connect with gaming audiences and drive meaningful results.

Placing Uber Eats at the Center of EA FC 24's Launch

As part of the EA FC24 launch, one of the biggest gaming releases of the year, Uber Eats needed to break through in a highly competitive market. Our approach was simple: place Uber Eats at the heart of the action. By partnering with top-tier influencers, we ensured that the brand wasn’t just present—it was leading the conversation ahead of the game’s official release.

The campaign challenged streamers on Twitch to build teams using player names tied to food, swapping out the usual stars like Lionel Messi for creative alternatives like Kevin Lasagna and Declan Rice. This playful twist captured the attention of tens of thousands of viewers who not only engaged with the challenge but also placed orders through Uber Eats during the livestreams. The result? Uber Eats Germany recorded its highest sales week since entering the market, alongside a significant increase in brand awareness and engagement.

The Power of Gaming as a Platform for Brand Interaction

Our 'Ultimate Food Team' campaign demonstrated the power of gaming as a platform for brand interaction. We engaged the community on its home turf and creatively integrated Uber Eats into the game—well beyond standard digital branding. After all, winning the Bronze Effie Award feels great and shows what happens when creativity meets gaming!