SAP Esports Brand Launch

Millions of gaming enthusiasts across the globe enjoy SAP’s esports activations and benefit from their data-driven match analyses. The tech giant is considered a prime example of successful sponsorship in gaming. However, when SAP initially approached BUILD A ROCKET, esports was a blank canvas for them.

ESPORTS IS A MARATHON, NOT A SPRINT

SAP transformed itself from a non-endemic to an endemic brand by entering the esports market with a clear intention to create value for the fans. Using their expertise in data innovations and software development, SAP proved to the communitiy, that sponsoring their favourite competitions wasn't yet another logo on a screen, but rather a love letter to their game of choice. SAP remains committed to continuous innovation, aiming to enhance the esports fan experience—whether they’re playing, watching, or simply discussing memorable esports moments with friends—thanks to SAP’s cutting-edge solutions.

A NEW PERSPECTIVE

The esports market has evolved organically over the years, with endemic sponsors gradually joining its ranks. However, the prospect of a non-endemic brand successfully entering this space remained a distant dream—until now. SAP embarked on its esports journey by actively engaging with fans, seeking to enhance their experience as players, viewers, and team enthusiasts. By identifying strategic entry points, SAP positioned itself as a pioneering force in the esports industry.

HR TOOL ESPORTS

We at BUILD A ROCKET are gamers by heart and therefore understand, what a brand has to offer to the community in order to legitimize itself in the esports ecosystem. Consequently, we looked at how SAP could provide real value to the scene while also playing to their strengths of innovative technologies and data solutions.

ESPORTS MARKET ENTRY / PUBLISHER PARTNERSHIP / CONTENT CREATION / SPONSORING / TOOL CREATION

Creative Agency: BUILD A ROCKET
Production: BUILD A ROCKET
Post: BUILD A ROCKET
Markets: International
2016 - 2023