Leading european matchmaking platform meetic wanted to strengthen its brand awareness within Generation Z to compete with modern dating platforms primarily used by younger audiences.
The Twitch Date Night was meetics first step towards the highly dynamic and fast-growing esports and gaming community in Spain. We connected meetic to the young and digital audience by reaching out for realtime interaction with the community on Twitch through a unique and interactive live show format: The first interactive live blind dating show on Twitch!
In each of the four broadcasts, candidates were guided through a variety of tasks by two hosts, often supported by viewer interaction. Popular Spanish influencers Aroyitt and ErnesBarbeQ enhanced the campaigns overall reach and acted as ambassadors for the gaming activations, generating conversions and evolving gaming as a long-term customer environment.
As a full service Esports agency, we were able to produce all the necessary assets in-house. In addition to the broadcasts, we developed a branded show design, social media assets as well as the registration website for people to apply as candidates.
ESPORTS MARKET ENTRY / LIVE BROADCAST / REMOTE PRODUCTION / INFLUENCER ACTIVATION
Creative Agency: build a rocket
Production: build a rocket
Post: build a rocket