Since 2020, we have supported KitKat’s expansion into the gaming world by leading all activations from creative vision through to execution. Across the LEC, EMEA Masters, and all ERLs, every activation has been driven by our creative direction, both online and offline, enabling KitKat to deliver iconic break moments to players and fans alike.

Since 2023, BUILD A ROCKET has gone beyond creative and project management to establish KitKat’s presence on social media, strengthening the connection with fans through a Gen Z–focused strategy aligned with the brand’s Have a Break positioning. Through close collaboration with Riot Games, KitKat became one of the first partners within the Riot EMEA esports ecosystem to receive branded in-game items and has been supporting various offline events with dedicated break zones throughout the partnership.