In the Netherlands, Magnum ran two complementary activations. The Pleasure Treasure Hunt challenged creators and their communities to unlock a treasure box filled with digital rewards and exclusive treats. The Magnum Playhouse transformed a premium location into a vibrant gaming arena.

Top streamers competed in AR Mario Kart, physical challenges, and live Twitch broadcasts. Realtime audience participation and giveaways created a fun, shareable experience that introduced Magnum to gaming fans in a way that feels light, authentic, and social.