HUNTING FOR GOLD

MAGNUM

BUILD A ROCKET created the Pleasure Treasure Hunt and Magnum Playhouse, combining livestreams, challenges and audience rewards.

Under the idea “Play for Pleasure”, BUILD A ROCKET developed two creator activations for Magnum in the Netherlands. The Pleasure Treasure Hunt challenged six creators to open a physical treasure box by solving puzzles with their communities. Across four streams, the activation reached 47,000 unique viewers and generated 856,000 minutes watched.

The following Magnum Playhouse brought three creators together in a fully branded live production. Digital games, physical challenges and audience rewards turned viewers into active participants. The three streams generated 45,994 live views and 271,573 minutes watched, supported by social content with more than 850,000 impressions.