Woodwalkers made its debut in the virtual world of Roblox, delivering a branded activation that captivated young audiences and gaming enthusiasts. The experience was designed to immerse players in interactive storytelling, custom challenges, and exclusive digital collectibles, all inspired by the Woodwalkers universe.

By leveraging Roblox’s global reach and creative possibilities, the activation positioned Woodwalkers as a pioneering brand in virtual engagement, driving Gen Z engagement and community growth in the metaverse.