As Uber Eats’ lead gaming agency, we design content, creator stunts, and partnership activations that make food part of the stream rather than an interruption. Flagship collaborations include EA SPORTS FC and the Effie award-winning Ultimate Food Team Challenge.

A core pillar of this approach is creator partnership activation. With Eligella, we delivered high‑energy streams and on‑site moments that brought Uber Eats deliveries directly into the content, turning spontaneous hunger into interactive brand touchpoints for viewers and fans.

Our work spans creator‑led stunts, social‑first campaigns and immersive event activations at gaming hotspots such as gamescom, all designed to position Uber Eats as the go‑to delivery brand for gamers while supporting acquisition goals in priority markets.