We transformed LG UltraGear’s LEC sponsorship into a program that reaches fans across channels. Community tournaments and immersive experiences at the LEC Grand Finals gave players handson time with OLED monitors, while a dedicated Discord hub created a persistent space for conversation.

Collaborations with LEC talent and leagueinspired product stories linked performance hardware to competitive play. The mix of social formats, tournaments, and onsite activations ensured clear visibility and meaningful engagement rather than oneoff exposure.