We turned functional product benefits into play with Skin Defense, a branded Fortnite experience. Players defended a futuristic lab using tools inspired by the L'Oréal Men Expert Derma Control range, making claims tangible through mechanics that feel natural inside Fortnite.

Our scope covered concept development, map design, creator amplification, and a campaign microsite with a live leaderboard. The result was a permanent presence that sparked conversation on social channels and gave the brand an authentic entry point into gaming culture.