Chess has seen a surge in popularity among younger audiences, driven by streaming culture and a new appetite for interactive formats. We produced the Freestyle Chess Grand Slam Tour end to end, creating a modern broadcast experience that reimagines the king’s game for digital-first viewers.

Eight parallel livestreams, real-time graphics, and interactive chat polls created an immersive environment for chess fans worldwide. Our production included Media Day assets and hero content to amplify reach across social platforms and television. With international stops in Weißenhaus, Paris, Las Vegas, and South Africa, we set a new blueprint for creator-friendly chess coverage that blends competitive integrity with entertainment value.