LG’s “Let’s Play” Expo transformed Europe’s largest gaming center in Paris into a celebration of gaming culture and hardware innovation. The fully customized 2,000 m² venue featured eight distinct gaming spaces, spotlighting Korean esports legacy and animated experiences.

The artistic direction bridged Korean esports heritage with European audiences, while the space design guided visitors through zones that highlighted hardware innovation, handson play, and content creation. Highlights included two dedicated livestreams: “Korea of the South, History of an Esports Leader” and a showmatch between Karmine Corp and LCK Legends.