Ultimate Food Team

With the launch of EA FC 24 sparking massive hype, streamers were locked into the game for hours—until hunger struck. That’s where Uber Eats stepped in, seamlessly delivering meals right into the action.

Turning Hunger into Engagement – An Effie-Winning Campaign for Uber Eats & EA FC 24

We teamed up with eleven top streamers from Germany, Spain, and Portugal, integrating Uber Eats deliveries into their broadcasts through engaging "Eating Moments." But we didn’t stop there. To elevate the experience, we launched the Ultimate Food Team challenge, where streamers built fantasy squads featuring players whose names resembled popular dishes. With the community actively suggesting picks, interaction between streamers and viewers hit new levels.

Branded to Perfection – And Awarded for It.

To ensure consistent brand presence, each streamer received custom Uber Eats x EA FC 24 overlays, while AR-powered stream alerts further enhanced immersion.

The result? A campaign that didn’t just feed the players—it fueled engagement.

The impact was undeniable—so much so that it earned us an Effie Award.

PARTNERSHIP ACTIVATION / LIVE BROADCAST / CREATOR ACTIVATION

Creative Agency: BUILD A ROCKET
Production: BUILD A ROCKET
Post: BUILD A ROCKET
Markets: Germany, Spain, Portugal
2024