In a few weeks, gamescom takes over Cologne again, still the biggest trade fair the games industry has. Thousands of exhibitors, hundreds of thousands of visitors, three days that decide who gets remembered and who gets lost in the noise.

gamescom isn't won by the biggest booth anymore. It's won by the brands that get their community involved.

Our gamescom insights report looks at why visitors now expect to shape the experience, why creators are driving more attention than brands, and what makes participation feel real instead of forced.

Fill out the form below the download the report.