Cologne, August 2025. BUILD A ROCKET looks back on an outstanding year at gamescom. The agency once again generated strong visibility at the trade fair with bold concepts, unusual experiences and multiple high‑profile brand presentations.

In collaboration with Avalanche, BUILD A ROCKET created the largest booth in the agency’s history. On 305 square meters, an immersive experience world showcased the Avalanche ecosystem and highlighted four blockchain gaming projects.

For Nongshim, the team realized a booth that could literally be eaten. Constructed entirely from instant noodle cups, it was gradually taken apart by visitors and quickly became one of the most talked‑about installations at the show.

The DKB also played a key role at the Prime League finals. As a sponsor, the German credit bank hosted activities such as a League of Legends “Minion Farming” challenge and offered visitors the chance to compete against the Xperion NXT esports team for prizes.

Also featured at the Prime League finals was the popular KitKat “Break and Cheer Area”, which once again proved to be a crowd favorite.

Beyond the exhibition halls, BUILD A ROCKET brought the industry together at the Beam x Avalanche Networking Event at Rheinloft. International representatives of the gaming industry met for exchange and networking above the rooftops of Cologne.

CEO Alexander Albrecht summed up the event: “Our booths once again became meeting points for thousands of visitors, partners and friends from around the world. We had inspiring conversations, forged new contacts and celebrated gaming culture together.”

BUILD A ROCKET extends its thanks to all clients, partners and guests. The team is already looking forward to returning in 2026 with fresh concepts.